Mondavi Business Model Analysis Essay Example | Topics and Well Written Essays - 750 words

Mondavi Business Model Analysis - Essay Example Robert Mondavi Winery manufactures a range of wines like the $125-a-bottle Robert Mondavi Cabernet Sauvignon Reserve for the discriminating connoisseur or the $5 Woodbridge table wine for the average American who have come to enjoy a glass or two on steak dinners. This disparity in prices reflects the profitable but unfocused approach to marketing to two distinct but demographically opposite consumer groups, which eventually undermined the wine brand's premium image, despite its commercial success among the low to mid end wine consumers. This unfortunate turn of events led the elder Mondavi to lament its success in the winery's latter years prior to its acquisition by Constellation Brands.2 The bungled marketing strategy notwithstanding, the Robert Mondavi Winery is nothing less than a stellar success, a multi-billion dollar wine brand that has done more to change the liquor-consuming game in the post prohibition America. II. THE ROBERT MONDAVI WINERY BUSINESS MODEL The Robert Mondavi Winery infrastructure is pretty much a relic of the old world vineyard estates albeit with a few technological modifications like state-of-the-art processing and bottling facilities that ensure consistent manufacturing quality regardless of volume. The To Kalon Vineyard, which means "the highest beauty" in Ancient Greek, is the vineyard that provides Robert Mondavi Winery with most of the grapes for its world-class Cabernet Sauvignon Reserve, and Oakville District Cabernet Sauvignon and is the exclusive source of Sauvignon Blanc for the estate bottled Fum Blanc Reserve and I Block Fum Blanc. It consists of over 550-acres, parts of which were originally planted in the middle of the 19th century, in the Oakville region. The Cabernet Sauvignon from Oakville and specifically from To Kalon Vineyard has been found to be some of the finest in the Napa Valley. The other vineyard is a 400-acre Wappo Hill Vineyard in the Stag's Leap region which supplies much of the Merlot and the Sauvignon Blanc for the winery's Napa Valley Fum Blanc. 3 Fig. 1. The Robert Mondavi Winery Business Model (prior to 2004 acquisition) The wineries, where the actual processing of the grapes are done, were located in Oakville and a little time later in Woodbridge. One unique feature of the Robert Mondavi Winery in its primary location in Oakville is the California mission-styled building designed by Cliff May. Taking inspiration from the missions along the California Coast, the building features a classic arch and bell tower that serve as a lasting tribute to the Franciscan missionaries who originally introduced wine to California.4 This edifice is also the venue for the Mondavi's great cultural showcases where the famous Mondavi Summer Music Festivals and the 40-year running Napa Valley Symphony fundraisers are held. The estate also features the fabled

HIP HOP Dance (Article Responses) Article Example | Topics and Well Written Essays - 750 words

HIP HOP Dance ( Responses) - Article Example While the article is quite informative regarding the different related dance forms, it does not talk much about the characteristics of hip hop culture apart from dance moves. Hence the reading becomes little monotonous at times and the details and given one after another without much flow or transition of paragraphs maintained. The dance form helps in maintaining fitness can be regarded as an added advantage. It has been seen that many people prefer to learn and practice a dance form like this instead of hitting a gym. This helps in combining pleasure with effort and lead to the desirable outcome. One of the beneficial impacts observed in the article about this dance form is that it helped in minimisimg violence as people charge their energy into break dancing with each other instead of fighting. This is the psychological aspect explored by the author and gives us innovative insights. We come to learn the various forms of Hip Hop dance includes Harlem shake, Snap dance, Gangsta walki ng. Thus these arouse the readers’ interests in learning more about this dance form in practice. It would not be wrong to say that this art form has become a part of our culture. Thus we see that Hip Hop has got a worldwide appeal with more than million followers over the world. Reference Oak, M. (2013), History of Hip hop dance,retrieved on September 15, 2013 from: www.buzzle.com Pedagogy of Hip Hop dance Watching Hip hop dance in the classroom instead of continuous chain of boring lectures sounds fascinating indeed. Gone are the days of Gurukul system where the learners imbibe knowledge verbally from their guru. The author Seth E. Davis comes out with an innovatively fresh approach of conducting a literature class on the beats of hip hop music and dance. The article brings out a certain diversion from education to a dance form rendering a pedagogical significance through the medium of an art form. The arcticle observes that Hip hop dance form has helped in narrowing the gap between the learners and the instructors. The view of combining the techniques of the dance form into the curriculum is supported by various scholars.Use of Hip hop dialogue through rap, spoken words, dancing, turntablism and muralism are the ways of learning taken up by students, as pointed by the scholar Rodriguez. Hence it helps in spreading knowledge among the students in an interesting way. The author here neglects the relevance of the discipline factor in a student life. Though the article facilitates healthy development of teacher – pupil relationship which forms the core aim of education but it undermines the importance of teachers in the long run. Hip hop culture manifests students to think critically on a subject matter and develop their own understanding. Inspite of the fact that the art form marks a tool for social change, it cannot be overlooked that it hampers the overall atmosphere of the classroom. Reference Davis, S. (2007 ), Hip hop pedagogy, retrieved on S eptember 15, 2013 from: http://ccr.syr.edu/~sedavi07/hiphoppedagogy.html The Evolution of Hip Hop: Is it even Hip-Hop? Is the role of hip hop limited to uplift back culture? Have the basic features changed? Kool DJ Herc is regarded as the pioneer of the hip-hop culture. However, throughout the years the culture has gone through vast changes. In the article titled â€Å"The Evolution of Hip-hop; Is it even Hip-hop?† Dushawn Roberts opines that the exclusive American-African culture has been greatly influenced as well as